Who wins this battle? Well, if you’ve been following any of my posts here on AFPLWatch.com, it’s an easy answer: local takes the cake, the frosting, and the sprinkles. Heck, almost anything you could do online to make an income would trump internet-based MLM companies. The reason is simple: limited demand made worse by excess supply.
But with local? As my mentor taught me? It’s game over. Anyone with a basic understanding of digital marketing can step in and absolutely crush it. If you know how to piece together a drag-and-drop Weebly site, guess what? You’re valuable to Billy the builder and Susie the salon owner. If you can do simple citations – or even outsource them – same thing: Paul the plumber and George the gutter guy both need you as well. And if you can rank in Google? Then Dr. Chaudhry the dentist and Kirby the kitchen remodel specialist will be thrilled to hand you over a nice monthly recurring fee for you skills.
I started generating leads for local businesses under the schooling of my coach, who walked me through the process A to Z using a client he has who does radiator repair back in Sioux City, Iowa. You can see his logo here:
You can make simple little headers for these small business owners using free programs like Canva. But what if the client already has a website? Then what? Well, then you just done one of two things: a) complete all the work using their current website and web properties or b) do both. Meaning, start your own little lead generation site for them plus do work on theirs. This does two things. One, it protects your time so that, if you’d happen to lose the client in the future, now you have a property alongside it that you own – which you can redirect to their competitor.
Sounds evil, but I assure you it’s not. Just business, as they say. And two, it’ll get more leads for the current client – which really helps you sidestep problem number one. I mean, if you’re totally over-delivering for them, chances are? You’ll never have to worry about losing them. So more page one listings equals more leads, which in turn, results in more money for your client.
Best types of local businesses to work with
There’s really no “best” across the board for each and every marketer who decides to use this process. There are only pros and cons and it comes down to weighing those and making the right choice for you and your individual situation. Now, that being said, we tend to go after phone-based businesses with no “hard” location. Meaning, businesses like limo drivers or carpet cleaners or maids. These types of small businesses are unlikely to have a need for you to ever show up at their “office,” but rather, they come to you. This works optimally because it allows us to set the entire business up under our own locating and name, such that, we’re building out the entire thing as though we actually own and run the thing. Cool, right?